For gyms, fitness & yoga studios
The loyalty program for gyms that rewards showing up
In fitness, consistency is the product. Stampit turns the old class punch card into a pass in the phone wallet your members carry into every session — a stamp per visit, visible progress toward the next reward, no app to install.
- No app for members
- Set up in 15 minutes
- Free trial
Every studio owner knows this cycle
January sign-ups, gone by March
The new-year wave fills your classes for six weeks, then quietly evaporates. Acquiring a member is expensive; keeping one coming back is where a studio actually makes money.
Punch cards are pure admin
Laminated 10-class cards, a hole punch at the front desk, arguments about a missing clip, and a shoebox of expired cards nobody can reconcile. It's a class pass system held together by goodwill.
Members are invisible between visits
Someone skips two weeks and you find out when their membership lapses. Paper tells you nothing about who is fading — and by the time you notice, they're already gone.
How it works at the front desk
Built for the five minutes before class starts — check-in is one scan.
Set up your card once
Pick your logo, colors, stamp icon and reward in the Stampit dashboard. A working attendance card takes about 15 minutes — no developers, no front-desk hardware.
Members scan a QR code
A small stand at reception or a poster by the studio door. One scan and the card lands in Apple Wallet or Google Wallet — no app download, no sign-up form, no email.
Staff stamp at check-in
Your instructor or front desk scans the member's pass with the Stampit Partners app, or taps phones via NFC. Every team member has their own login, so stamps stay traceable across shifts.
What a studio card should look like
Keep it simple: one stamp per class or visit, 10 stamps, then a reward — a free class, a smoothie from the bar, or a guest pass to bring a friend. At a 12 € drop-in, a member spends 120 € to earn a roughly 12 € reward: right at the healthy 10% mark, and a guest pass costs you an empty mat while quietly doing your marketing.
A member who trains twice a week completes the card in about five weeks — close enough to stay motivating. The psychology matters more here than in any other business: the classic goal-gradient research (Kivetz, Urminsky & Zheng, 2006) showed people speed up as a visible reward gets closer, and visible progress toward a goal is literally the thing a gym habit needs most.
Two settings worth switching on from day one: start every new card with a stamp already given — the endowed-progress effect (Nunes & Drèze, 2006) showed pre-stamped cards get completed far more often — and run double stamps in your launch week so instructors have a natural line at check-in.
You can change the card length, reward and earn rate any time in the dashboard — every card updates itself in the member's wallet, nothing to reprint.
Built for how a studio actually runs
Lives in the wallet app
Apple Wallet and Google Wallet — the same place as boarding passes. Always in the phone your member carries into the changing room anyway.
No app, no sign-up
Members join by scanning a QR code at reception. No download, no account, no form — faster than filling in a class booking.
See who's still coming
Cards issued, active cards, stamps given, rewards redeemed — per location, in one dashboard. Spot fading members while there's still time to win them back.
Messages on the card itself
New class on the schedule? Holiday hours? A last-minute open spot? Push an update straight onto the pass in your members' wallets — no email list needed.
Shows up near your studio
Location-aware passes can surface on the lock screen when a card holder is nearby — a quiet nudge on the evening they were about to skip.
Every trainer, their own login
Instructors and front-desk staff each stamp under their own account, so check-ins stay traceable across shifts and nobody shares a password.
Questions studios ask us
Can this replace our paper class punch card?
Yes — that is exactly what it is built for. The digital card works like a 10-class punch card, except it lives in Apple Wallet or Google Wallet, can't be lost or forged, and every punch shows up in your dashboard. You choose the number of stamps and what the completed card earns.
Do members need to install an app?
No. The card is a pass in Apple Wallet or Google Wallet — the same place as boarding passes and event tickets. Members add it by scanning a QR code in a few taps. An optional Stampit app exists for people who want all their cards in one place, but it is never required.
How do instructors stamp before a class starts?
They scan the member's pass with the Stampit Partners app or tap phones via NFC — it takes about as long as a contactless payment. Every team member has their own login, so stamps are traceable and members can't stamp their own cards.
What rewards work for a gym or yoga studio?
The classics are a free class, a smoothie or protein shake from the bar, or a guest pass after 10 visits. A guest pass is especially good value: it costs you an empty spot in a class while bringing a potential new member through the door.
Does it work for drop-ins as well as members?
Yes. The card rewards attendance, not a membership type — drop-ins, class-pack holders and monthly members all collect the same stamps. For drop-in-heavy studios it doubles as the reason to come back to you instead of the studio around the corner.
What does it cost?
Stampit starts with a free trial, and plans scale with your business — see the pricing page for current tiers. There is no long-term contract and no per-stamp fee.
Keep reading
Consistency is the product. Reward it.
Create your studio's digital class card today — free trial, no app required, ready before tonight's evening class.