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Klantenbinding in de praktijk

Gidsen, klantcases en ideeën voor een loyaliteitsprogramma waar je klanten echt voor terugkomen.

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EnglishJune 30, 2026How to set up a loyalty program in 2026A practical six-step guide to launching a loyalty program customers actually use: goals, mechanics, earn rates, launch tactics and the numbers to watch.EnglishJune 16, 2026The psychology of stamp cards: why stamp 8 feels different from stamp 2Why customers speed up as a reward gets closer, what a 1932 rat maze and a 2006 café study showed, and how to design a stamp card around it.Čeština9. června 2026Věrnostní program pro kavárny: co skutečně funguje v ČeskuKolik stojí desátá káva zdarma, kdy dává razítko navíc smysl a proč nesmí kartička zdržovat frontu. Praktický průvodce pro české kavárny.EnglishMay 26, 2026Case study: Cafe Tone — three coffee shops, one loyalty cardHow Cafe Tone's three Prague locations swapped paper stamp cards for a loyalty card in Apple Wallet and Google Wallet — and what the data showed after 90 days.EnglishMay 5, 20265 loyalty program mistakes cafés keep making (and how to fix them)Most café stamp cards fail for fixable reasons. Here are the five most common loyalty program mistakes and a concrete fix for each one.EnglishApril 14, 2026Digital vs. paper stamp cards: an honest comparisonPaper stamp cards have worked for decades. Here is what they do well, where they quietly leak value, and when going digital actually pays off.EnglishMarch 20, 2026Loyalty cards in Apple Wallet and Google Wallet, explainedA plain-language guide to loyalty cards in Apple Wallet and Google Wallet: how passes work, what customers see, and why no app is needed.